It was a double whammy of sorts. First, exquisite crowns and jewellery exclusively designed by Collection G, in association with D’damas and World Gold Council, for the Pantaloons Femina Miss India 2009 pageant were unveiled at Sahara Star.
And then, the list of finalists of PFMI 2009 was revealed. From over 100 aspiring contestants who were present at the regional rounds, 20 stunning beauties finally made it to the top. These divas came one step closer to ‘Live the Dream’ – of winning the most coveted title – and will compete for the crowns at the Grand Finale stage. PFMI South 2009 and the newly introduced PFMI East 2009 were a major hit in the smaller metros and were received with much enthusiasm. Faith Pandey was crowned the final winner for PFMI South 2009 and Pooja Chopra for PFMI East 2009. Both have got a direct entry into the top 10 finalists of the PFMI 2009 national pageant grand finale.
These 20 finalists, from across India, sizzled on the ramp in the show choreographed by Marc Robinson (fashion director and contestant director, PFMI 2009). The gorgeous ladies were attired in cocktail dresses designed by renowned fashion designer Haasya Chandna. The makeup was done by Vivian D’Silva, make-up expert from Make-up Forever. The Hair styling was done by Najeeb-Ur-Rehman – chief colour and styling consultant from Schwarzkopf Professional.
Adding glamour to the grand evening was the unveiling of the three exquisitely designed crowns for the three winners, crafted by Collection G – a brand for the woman of today – in association with D’damas and World Gold Council, exclusively for the pageant. The intricately crafted crowns, inspired by the Sun, Moon and stars were unveiled by the brand ambassador of Collection G, Jacqueline Fernandez. The trendy Collection G jewellery adorning the contestants lent grandeur and beauty to the evening held beneath the world’s largest pillarless dome at magnificent Tropical Lagoon at Sahara Star.
“These 20 contestants are a young, confident, dynamic and intelligent with aspirational values,” stated Marc Robinson. Zahid Shaikh, chief marketing, Pantaloons said, “As the Pantaloons association with Femina Miss India now enters its third year, the pageant has moved from strength to strength. Youth and style are the cornerstones for both Pantaloons and Femina Miss India where Pantaloons is playing the part of grooming the contestants.” Ajay Mitra, managing director, World Gold Council said, “Gold decorates achievers and winners. This leads to a natural progression of introducing the Collection G ‘MISS INDIA ENSEMBLE’ that inspires women to reach greater heights. Our association with the contest over the last two years has firmly positioned gold on the podium along with the successful new-age women.” GK Nair, director, Gitanjali Group, added, “At Gitanjali, we believe that it’s beauty that captures your attention; personality which captures your heart, and a sparkling beauty should imbibe both these characteristics. What adds to the beauty is the jewellery a woman adorns and what’s closer to her than gold? keeping this in mind our brand Collection G by D’damas has partnered with the contest.” (timesofindia.indiatimes.com)